Responsive Web design
Responsive web design responds to the needs of the users and the devices they’re using. The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view, a tablet might show the same content in two columns. It is an approach to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices (from desktop computer monitors to mobile phones).
At the moment the layout is perfect for all desktops and shortly also for tablets. In step 2 we plan to optimaze it for mobile phones to provide the perfect shopping experience.